Guides for clinic, spa and gym owners
Clinic website compliance basics: HIPAA-safe forms in the US, PIPEDA in Canada
What clinic owners in the US, Canada, Australia and the UK should know about contact forms, booking widgets and tracking pixels on their websites, with links to the official guidance.
Gym website: how to build a free-trial booking flow that works
A step-by-step guide to the free-trial or intro-class flow on a gym or studio website: the offer, the form, the confirmation and the follow-up, plus the pricing and cancellation details people look for.
What a med spa website needs to convert Instagram traffic
Most med spa visitors arrive from Instagram on a phone. Here is how to build the landing pages, booking flow and trust signals that turn that tap into a consultation.
How much does a website cost for a clinic, spa or gym in 2026?
Real, published 2026 price points for clinic, med spa, chiropractic and small-business websites in the US and Australia, what drives the cost, and how to compare quotes.
What a med spa website needs to turn visitors into bookings
A practical checklist for med spa and aesthetics clinic websites: treatment pages, consult booking, trust signals, mobile speed and the advertising rules to respect.
Dental practice website checklist (2026)
A practical 2026 checklist for independent dental practice websites: new-patient info, treatment pages, booking, insurance, accessibility, privacy and local SEO.
Why your gym loses leads without online booking
Where boutique gyms and fitness studios lose enquiries, and how online booking, clear trial offers and fast follow-up fix it. A practical guide for owners.
Do chiropractors need a website if they have a Google Business Profile?
A balanced look at whether a chiropractic or physio clinic needs a website when it already has a Google Business Profile: what each does well, and when a site pays off.
Local SEO basics for clinics: a plain-English guide
The local SEO fundamentals that matter for dental, medical, physio and aesthetics clinics: Google Business Profile, consistent details, service pages, structured data and reviews.
AI listing photos: what realtors must disclose
AI photo editing and virtual staging can make listings shine, or mislead buyers. What realtors in the US, UK, Australia and Canada should disclose, with California's 2026 law explained.
Health advertising rules for clinic website copy (US, UK, Australia, Canada)
A practical, plain-English guide to writing website copy for dental, medical, aesthetics, chiro and physio clinics without breaching health advertising rules.
Why mobile speed matters for clinic, spa and gym websites (and how to check yours)
How to test your small-business website's mobile speed with free Google tools, what Core Web Vitals mean in plain English, and the fixes that usually matter most.